Customer Value and Migration Analysis–Take Database of Credit Card as example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 100 === The main purpose of this considering consumer dynamic and consumer heterogeneity by theory of database marketing and statistical method, is to recognize the customer value which is based on a domestic bank’s database of credit card customers. In the first part...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mr2pur |