Perceived Self-Control and Its Underlying Mechanisms

博士 === 國立臺灣大學 === 國際企業學研究所 === 100 === This research mainly examines consumers’ perceived self-control in goal pursuit and its underlying mechanisms, including two studies for further discussion. In the first study, this research focuses on the influence of two externally imposed strategies (i.e. st...

Full description

Bibliographic Details
Main Authors: Yi-Fang Chiang, 江宜芳
Other Authors: Heng-Chiang Huang
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/94348317033950538324