Competitive Analysis of the Smart Phone Market - A Case Study of hTC

碩士 === 國立臺灣大學 === 商學研究所 === 100 === The smart phone market is growing rapidly in the past few years. As to hTC, because of lacking of self-owned operating system, facing the patent issues with Apple, and the increasing number of competitors, hTC faces challenges in creating comparative advantages in...

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Bibliographic Details
Main Authors: Po-Feng Yeh, 葉柏鋒
Other Authors: 朱文儀
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/17469539717742037316