The Study on 4P Strategy to Cultivate Employer Branding:The Case Study of W Company

碩士 === 國立臺灣大學 === 商學研究所 === 100 === “In the future, we will not ‘find a job’, but to ‘find new employers’”. London Business School professor Charles Handy believe that if business is the “best employer”, then it’s with good the employer brand that can make the enterprise better in their own area,...

Full description

Bibliographic Details
Main Authors: Shu-Ling Huang, 黃淑玲
Other Authors: 陳家聲
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/61394199219941619885