The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope

The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope

碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 ===

Bibliographic Details
Main Authors:	Hsiang-Hsi Fang, 方祥熹
Other Authors:	林心慧
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/2ybs4u

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