The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ybs4u |