The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 ===
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| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ybs4u |
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ndltd-TW-100NTTI5691005 |
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oai_dc |
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ndltd-TW-100NTTI56910052019-09-24T03:34:02Z http://ndltd.ncl.edu.tw/handle/2ybs4u The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope 價格配套策略對消費者反應之影響：以消費者搜尋成本與競爭範圍為干擾變數 Hsiang-Hsi Fang 方祥熹 碩士 國立臺中科技大學 流通管理系碩士班 100 林心慧 2012 學位論文 ; thesis 74 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 100 ===
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| author2 |
林心慧 |
| author_facet |
林心慧 Hsiang-Hsi Fang 方祥熹 |
| author |
Hsiang-Hsi Fang 方祥熹 |
| spellingShingle |
Hsiang-Hsi Fang 方祥熹 The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| author_sort |
Hsiang-Hsi Fang |
| title |
The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| title_short |
The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| title_full |
The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| title_fullStr |
The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| title_full_unstemmed |
The strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| title_sort |
strategy of price-matching guarantees on consumer response: the moderating role of consumer search cost and refund scope |
| publishDate |
2012 |
| url |
http://ndltd.ncl.edu.tw/handle/2ybs4u |
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