The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality

The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality

碩士 === 國立臺中科技大學 === 會計資訊系會計與財稅碩士班 === 100 === Applying a multiple-mediator model, we examine the mediating effect of three constructs of relationship quality: commitment, satisfaction, and trust, on the relationship between relationship bonds and word of mouth. Data were collected from a sample of a...

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Main Authors: Li-Chuan Lin, 林麗娟
Other Authors: 劉政淮
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/w37nd2
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spelling ndltd-TW-100NTTI56710112019-09-24T03:34:03Z http://ndltd.ncl.edu.tw/handle/w37nd2 The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality 會計事務所與客戶之關係連結對口碑推薦之影響－關係品質的中介歷程 Li-Chuan Lin 林麗娟 碩士 國立臺中科技大學 會計資訊系會計與財稅碩士班 100 Applying a multiple-mediator model, we examine the mediating effect of three constructs of relationship quality: commitment, satisfaction, and trust, on the relationship between relationship bonds and word of mouth. Data were collected from a sample of accounting firms and their clients. The results demonstrated that commitment and satisfaction partially mediated the association between relationship bonds and word of mouth. The empirical results provide important implications for both researchers and business decision makers. 劉政淮 王春熙 2012 學位論文 ; thesis 55 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺中科技大學 === 會計資訊系會計與財稅碩士班 === 100 === Applying a multiple-mediator model, we examine the mediating effect of three constructs of relationship quality: commitment, satisfaction, and trust, on the relationship between relationship bonds and word of mouth. Data were collected from a sample of accounting firms and their clients. The results demonstrated that commitment and satisfaction partially mediated the association between relationship bonds and word of mouth. The empirical results provide important implications for both researchers and business decision makers.
author2 劉政淮
author_facet 劉政淮
Li-Chuan Lin
林麗娟
author Li-Chuan Lin
林麗娟
spellingShingle Li-Chuan Lin
林麗娟
The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
author_sort Li-Chuan Lin
title The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
title_short The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
title_full The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
title_fullStr The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
title_full_unstemmed The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
title_sort effects of relational bonds between accounting firms and clients on word of mouth recommendations - testing the mediatory role of relationship quality
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/w37nd2
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