The Effects of Relational Bonds between Accounting Firms and Clients on Word of Mouth Recommendations - Testing the Mediatory Role of Relationship Quality
碩士 === 國立臺中科技大學 === 會計資訊系會計與財稅碩士班 === 100 === Applying a multiple-mediator model, we examine the mediating effect of three constructs of relationship quality: commitment, satisfaction, and trust, on the relationship between relationship bonds and word of mouth. Data were collected from a sample of a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w37nd2 |