Payment Factors for Mobile Applications

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 100 === In order to gain market opportunities, it is necessary to understand the payment factors for mobile applications. First, the study analyzes how perceived sacrificing, perceived quality and perceived risk affect perceived value. Secondly, perceived value se...

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Bibliographic Details
Main Authors: Huang, Tzuting, 黃姿婷
Other Authors: Chiu, Kuang-Hui
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/97854044006553508762