The Study of Brand Positioning Strategy for National Palace Museum in Taiwan
碩士 === 國立臺北大學 === 公共行政暨政策學系 === 100 === This study aimed to research the strategy of the museum brand positioning with the case of National Palace Museum. Through analysis of documents and depth interviews, the four aspects of culture, collection, layout and services in the region are analyzed in wh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12228107667603794960 |