Consumer Behavior And Customer Satisfaction Analysis Of Online Service Industry
碩士 === 國立臺北大學 === 統計學系 === 100 === In this study, a refined RFM model and two clustering methods, two-stage clustering and integrated self-organizing map and K-means clustering (SOM+ K-means), are proposed to do customer clustering, and to find out the optimal customers’ groups based upon customers’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03449424129697430768 |