A Sociological Analysis of the Changes of Life Insurance Marketing Channels in Taiwan: Organization, Institution and Environment

• Main Authors: Li, Su-yi, 李宿逸
• Other Authors: Chang, Ching-Fu
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/12571899400961810567

碩士 === 國立臺北大學 === 社會學系 === 100 === In this paper, the “change” of life insurance marketing channels means an institutional movement/evolution. The “change” is based on New Institutionalism, emphasizing that this research is about the dynamism and change of institution in historical institutionalism. The law and regulation and mandate are modified by the government year after year, which makes the dynamism and change of institution, and the dynamic change of institution connects organization with environment. Further, from the viewpoint of New Institutionalism and the Population Ecology of Organization, this research deduces the causal relationship of the change of life insurance marketing channels. The life of the whole social organization is the operation of the economic system. In the structure of world economic system of capitalism, life insurance industry is a part of the financial system. Life insurance industry, as an inlay of the whole economic system, will be influenced by any small changes in this system. This research focuses on two institutional orientations: environment and organization. Not only by discussing the economic development in Taiwan, the development of life insurance industry, and the history of insurance marketing, but also by knowing the current situation of life insurance industry in Taiwan as well as the insurance supervision system, this research uses the New Institutionalism and the Population Ecology of Organization to deduce the causal relationship of the organization and environment of life insurance marketing channels. The amendment of the insurance law is the dynamic political process in which the government builds the insurance markets. In this process, the organization and environment change with the macro economy and promote the adjustment of the whole institutional environment. Regulated by Legitimacy Mechanism, life insurance industry organizations use multiple business strategies and have a different prospective from that of the college of business in the evolutionary phenomena of life insurance marketing channels. Key Words: Historical Institutionalism; The Population Ecology of Organization;Life Insurance Marketing Channels