Franchisee-Franchisor Identification: An Investigation Of Its Antecedents And Consequence
碩士 === 國立臺北大學 === 企業管理學系 === 100 === This research drew ideas from organizational and consumer-company identification theories and further extend it in order to examine franchisee-franchisor relationships, therefore, this research proposes the concept and framework of Franchisee-Franchisor Identific...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69404362430953568368 |