Linking Co-creation and New Product Performance: Resource Dependency and Environmental Contingency
碩士 === 國立臺北大學 === 企業管理學系 === 100 === Product innovation increasingly becomes as a mean adopted by firms to improve their market expansion, sustain a competitive advantage, and promote overall performance. However, not all the product innovation plans can succeed in the market. Co-creation is importa...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17848983622120061573 |