Green Marketing in Beauty industries: who does, what does, and how to influence consumer purchasing intentions.
碩士 === 國立臺北大學 === 企業管理學系 === 100 === In recent years, rising environmental awareness of consumers affects consumer buying behavior. Businesses have to take action on the environmental contribution to response on consumer behavior changing. People urgent cares the products what they contact everyda...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61607919784361732209 |