The Influence of Store Image on Customer Satisfaction, Customer Value and Customer Retention –A Study of Breakfast Store

碩士 === 國立臺北大學 === 企業管理學系 === 100 === There has NT $200 billion business opportunity a year in the breakfast market, the competition in the markets is competitive. Since the degree of homogeneity is high, it’s important for breakfast entrepreneurs to find out the differentiation. Because all the cust...

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Bibliographic Details
Main Authors: Lai, Yichen, 賴怡甄
Other Authors: 徐純慧
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/87436761211954360202