The Meaning and the application of attitude change principles of message design in PTS mini-series “Year of the rain”

碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 100 === This study discussed the process and influentical factors of the main character’s attitude change in PTS mini-series “Year of the rain” through the attitude change principle of message design . In Taiwan, TV-viewing has always been the main leisure activi...

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Bibliographic Details
Main Authors: Yi-Ru Xu, 許宜茹
Other Authors: Tzong-Wei Li
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/67085000794848686317