A Study on Elementary School 5-6th Grade Students’ Brand Royalty towards Sport Shoes at Banqiao District, New Taipei City.

碩士 === 國立臺北教育大學 === 體育學系碩士班 === 100 === The Study aimed to explore Banqiao District’s elementary school 5-6th grade students’ brand royalty towards the purchase of sport shoes and discuss the influences of various “consumer characteristics,” “purchase types,” and “product characteristics” on element...

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Bibliographic Details
Main Authors: Wang,Meiyen, 王玫燕
Other Authors: Cheng,Shatung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/44134514654776878176