Examining the Influence of Switching Barriers on Customer Loyalty for Liner Shipping Carriers
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 100 === This study aims to identify the influence of service quality on customer satisfaction and loyalty in the liner shipping industry. Meanwhile, the mediator effect of switching barriers is also examined by testing two data sets separated by the degree of satisfact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01358006082983698198 |