The Impact of Website Design on Off-line Purchasing Intention
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 100 === This research investigates how website design relates to off-line purchasing intention. The growth in popularity of Internet transactions allows us measure the relationship between website design, trust, and online shopping. There are numbers of research t...
Main Authors: | Nicha Manorotkul, 高素燕 |
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Other Authors: | Shihyu Chou |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/2gjdvr |
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