The Impact of Website Design on Off-line Purchasing Intention

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 100 === This research investigates how website design relates to off-line purchasing intention. The growth in popularity of Internet transactions allows us measure the relationship between website design, trust, and online shopping. There are numbers of research t...

Full description

Bibliographic Details
Main Authors: Nicha Manorotkul, 高素燕
Other Authors: Shihyu Chou
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/2gjdvr

Similar Items