The Impact of Website Design on Off-line Purchasing Intention

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 100 === This research investigates how website design relates to off-line purchasing intention. The growth in popularity of Internet transactions allows us measure the relationship between website design, trust, and online shopping. There are numbers of research t...

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Bibliographic Details
Main Authors: Nicha Manorotkul, 高素燕
Other Authors: Shihyu Chou
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/2gjdvr