| Summary: | 碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 100 === This research investigates how website design relates to off-line purchasing intention. The growth in popularity of Internet transactions allows us measure the relationship between website design, trust, and online shopping. There are numbers of research that confirm that website design does influence online purchasing intention. However, the impact of website design on off-line purchasing intentions has not previously been modeled. This study aims to measure the impact of three categories of website design, Information Design, Navigation Design, and Visual Design, on the satisfaction and confidence of customers. Alternately, the relationship of satisfaction and confidence of customers to their off-line intention of purchasing will be evaluated. This research uses online questionnaires in order to collect data from Internet users. In turn, the overall model will be tested using SPSS. The results confirm almost all paths of the model. It suggests website design characteristics should be a significant factor in off-line patronage similar to conclusions obtained from previous research that focused on the relationship between websites and purchasing intentions.
|
|---|
