Factors influencing the Intention of using Travel Social Network Sites - Facebook Travel Fan Club as example
碩士 === 國立臺灣師範大學 === 餐旅管理與教育研究所 === 100 === The number of users in the social network sites (SNS) is rapidly growing. The travel companies utilize this trend to develop the innovative marketing campaigin and services in SNS and offer the travellers more diversified channels to obtain the relevant...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j4bsba |