Suppliers Branding Research: A Study of Bicycle Component and Accessory Suppliers
碩士 === 國立臺灣師範大學 === 國際事務與全球戰略研究所 === 100 === We investigate the phenomenon of branding by original equipment manufacturing (OEM) suppliers and propose that the typical objective of branding is actually not to develop a renowned brand. Prior studies suggest that for a business to succeed and survive...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/my79q4 |