A Study on the Relationship of Brand Equity and Visitor’s Leisure Involvement for National Museum of History
博士 === 國立臺灣師範大學 === 美術學系 === 100 === This study majorly probes into the relevance between the brand equity of a museum and the visitor’s leisure involvement, with motivation to explore the status presented by the brand equity of a museum, and to summarize and analyze every direction shown. In a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68932e |