A study on the interaction between enterprise and consumer in social media marketing : using Facebook Page as an example

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 100 === Facebook is currently the world's largest social network website; Facebook’ users are more than ten million in Taiwan. Facebook is the people in Taiwan use the highest degree of social network website. The enterprise take Facebook social network site feat...

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Bibliographic Details
Main Authors: Wen-shu Hsueh, 薛文淑
Other Authors: Wei-Ching Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/59932475495668059487