French Tourism Promotion Strategy in Taiwan

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 100 === Abstract In this new era, the tourism trends in Taiwan have changed a lot because of the maturity of travel behaviors and because of the influences of technology. ATOUT FRANCE in Taiwan has started from 1995 her services to promote people living in Taiwan...

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Bibliographic Details
Main Authors: WENG, SOPHIE, 翁淑惠
Other Authors: 林博文
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/43349481660497613536