Cultural Analysis of Global Marketing Method -- The Case Study of McDonald’s and UNIQLO

碩士 === 國立清華大學 === 經營管理碩士在職專班 === 100

Bibliographic Details
Main Author: 李盈慧
Other Authors: 丘宏昌
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/81432784798080493105