A Study on Taipei Citizen Sports Center Customers’Behavioral Intention—the Application of the Theory of Planned Behavior
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 100 === Based on the Theory of Planned Behavior by Ajzen(1985), this study aims to construct a sports center customers’ beh¬av¬ioral intention model, as well as examine the predictability of the attitudes, subjective norms, and perceived behavioral control items...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/46205005057957048779 |