A Study on Taipei Citizen Sports Center Customers’Behavioral Intention—the Application of the Theory of Planned Behavior

碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 100 ===   Based on the Theory of Planned Behavior by Ajzen(1985), this study aims to construct a sports center customers’ beh¬av¬ioral intention model, as well as examine the predictability of the attitudes, subjective norms, and perceived behavioral control items...

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Bibliographic Details
Main Authors: Chen Liou-Jhe, 陳劉哲
Other Authors: Cheng Kuei-Mei
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/46205005057957048779