A Study on the Influence of Customer Satisfaction and Team Identification to Attitude Loyalty of Baseball Fans
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 100 === Based on the Brand Loyalty Model developed by Jacoby and Chestnut (1978), this study discusses the relevance between customer satisfaction of sport authorized product, attitude loyalty and team identification. The main purpose of this study was to unders...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/35302725881550567709 |