The Relationship Between Information System Quality and Marketing
碩士 === 國立臺北商業技術學院 === 國際商務系碩士班 === 100 === This study combines IS success model and dynamic capability to discuss the relationship between IS quality and marketing dynamic capability, and to explore the effect of marketing dynamic capability on customers’ satisfaction and loyalty in the online games...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79643690529648029932 |