Research on the relationship among the motivation of attending trade shows, attitude, product involvement and purchase intentions
碩士 === 國立臺北商業技術學院 === 商學研究所 === 100 === Trade show has play the more important role in marketing mix, It has been considered the lower cost tool than any other marketing mix tool . It has also provides firms to contact with consumers face to face and the opportunity to communication with existing an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33628419633391757232 |