Social Marketing in Ritual Custom Context:A Example from The Ghost Money Burning Reduction Policy in Kaohsiung.
碩士 === 國立中山大學 === 公共事務管理研究所 === 100 === Ghost-money burning is an important ritual custom in Taiwanese folk religion. But with the growth in population and residential density, such burning becomes more and more threatening to air quality and public health. To make compromise between folk customs an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36194836985251910774 |