Marketing Strategy for Import Pernond Ricards’ Popular Liquors
碩士 === 國立中山大學 === 高階經營碩士班 === 100 === The purpose of this study was to examine the marketing strategy used by Pernond Ricard to promote popular liquors in the low、mid and high price categories。the study divided 9 products into 3 price segments。this research study used individual in-depth interviews...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77723575327187285992 |