A study of the 7-11 promotion strategies：the case of Hello Kitty promotion
碩士 === 國立中山大學 === 高階經營碩士班 === 100 === This study is to probe into the sales promotion case of Uni-President convenience store ( 7-11), Hello Kitty. The method used in this study is qualitative research, especially the“In-depth Interview”. Two of the senior managers of Uni-President convenience stor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59880876484587768932 |