Branding Strategy of Artistic Luxury - A Case Study of GP DEVA

碩士 === 國立中山大學 === 高階經營碩士班 === 100 === The combination of brand and art provides people unlimited imagination. The idea of the fashion industry cooperating with artists started from the 19th century in Europe. The combination of luxury merchandise and art can enhance the personal sense of beauty seen...

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Bibliographic Details
Main Authors: Tzu-Hsiang Hung, 洪慈鄉
Other Authors: Cher-Min Fong
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/82848511849078327185