A Study of Impacts on Customer Loyalty by Service Quality Brand Image and Relationship Quality - The Case of Hot Pot Chain Restaurant
碩士 === 國立中山大學 === 高階經營碩士班 === 100 === With the high competition of prosperous catering industry motivated by the mammoth population of dining out, the business model is on the way to diversity. How to meet customer’s need and build up customer loyalty has been playing an essential role to manage cat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85153453587311973257 |