The Influence of Positions and Formats of Mobile Applications on the Advertising Effectiveness of Smartphones
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === Compared with the advertisement on traditional media, mobile applications are totally different in usage situation, operating interfaces and communication modes with consumers. The study analyzes the influence of the positions (such as, pre-game advertisement an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53974891468603801411 |