The Influence of Spokesperson’s Gender and Product Gender Image on Advertising Effectiveness
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === Nowadays, spokesperson is a very common advertising strategy. A good spokesperson can favorably attract customers’ attention, produce better recall or precognition of a brand name, create an image for a product etc. In general, advertisers usually consider the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10074942607899728556 |