The Effect on Local Promotion by Preliminary Administrative Agency-A Case Study on “2009 Green Bamboo Shoots Festival in Haifeng” by Pingtung City Office

碩士 === 國立中山大學 === 傳播管理研究所 === 100 === This study is a case study on promotion of “2009 Green Bamboo Shoots Festival in Haifeng” hosted by Pingtung City Office. The main emphasis is to explore what resources, marketing strategies, limitations & difficulties as well as the effect that Pingtung Cit...

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Bibliographic Details
Main Authors: Shu-Chen Chang, 張菽蓁
Other Authors: Chun-Ching Yang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/43387963597774565751