A Study on the Brand Identity and Customer Loyalty- iPhone as an Example
碩士 === 國立中山大學 === 國際經營管理碩士班 === 100 === In the recent years, the mobile phone from analog era to the 2G era and more to 3G, mobile phones is not only a single kind of communication products, but also it became an integral part in daily life. Advances in hardware and the popularity of telecommunicati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53594360931939433429 |