A case study of the Resource-Based View to Acer group''s Reengineering

碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === As the leading brand in the international PC industry, Acer has been encountered countless challenges on dramatically environmental change when it endeavored to create and operate its own brand. To achieve the aim of sustainable management and the strategy of...

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Bibliographic Details
Main Authors: Chin-Tai Lee, 李金泰
Other Authors: Huang, Jen-Jsung
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/39706899142257279745