A case study of the Resource-Based View to Acer group''s Reengineering
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === As the leading brand in the international PC industry, Acer has been encountered countless challenges on dramatically environmental change when it endeavored to create and operate its own brand. To achieve the aim of sustainable management and the strategy of...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/39706899142257279745 |