Trust in E-commerce community and it''s effect of customer loyalty and purchase intention-an empirical case of yahoo shopping

碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === The era of increasingly well-developed communication, network, along with this wave of change, and the globalization, the economic opportunities brought by virtual world, is nothing more than companies do their utmost to pursue the scope. Increase the added va...

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Bibliographic Details
Main Authors: Ming-Huang Chiang, 江明晃
Other Authors: Tsuang Kuo
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/74253510061155084489