The Exploration of The way to Manage Strategic Alliances in The Hotel Industry: A Case of Starwood Hotels and Resorts Worldwide
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === A substantial literature has evolved focusing on the synergies generated by the strategic alliances (SAs). In this dissertation, the author chooses Starwood Hotels & Resorts Worldwide as the focal firm, and analyze the cases of SAs formed by its brands...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09206875651037467566 |