The Effect of Point of Purchase on Impulse Buying Behavior-The Case Study of Western-Style Fastfood Industry
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === With the change of world economy and the constant innovation of technology, people’s lifestyle and eating habits have changed tremendously. And There are more and more people like to eat out. When they are choosing restaurants, the western-style fastfood will...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24835779394241564323 |