The Impact of Vocational High School of Agriculture Brand on Students' Behavioral Intention ─An Empirical study of National Hualien Vocational High School of Agriculture
碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === The purpose of this study is to explore the influences between brand concepts and school selections. Brand image, brand attitude and brand equity are the antecedents. These three antecedents are used to discuss the affections to behavioral intentions. Furtherm...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21278047642628746917 |