The Influence of Carbon Footprint Label on Brand Image, Perceived Value, and Purchase Intention for Consumers: A Case Study of Hualien Distillery Factory
碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === The study mainly focused on consumers’ views on carbon footprint label with respect to the influence of brand image, perceived value and purchase intention. Selected consumers who exceed 20 years old are research targets for questionnaires in the division of m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79942060089070490416 |