Study on the Impact of Brand Image and Service Quality on Brand Loyalty for Customers- An example case of 85ºC Coffee Chain Stores Pingtung Area
碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === This research studied on 85ºC to coffee chain stores in three dimension among service quality, brand image, and brand royalty search for their effectiveness. This research has issued 420 questionnaires totally, and collected 400 questionnaires for consumers in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28122996815823801785 |