The Effect of Brand User Association on Brand Extension Evaluation: The Application of Case-Based Reminding Theory
碩士 === 國立屏東科技大學 === 企業管理系所 === 100 === Previous studies showed that the case-based reminding can increase consumer evaluation of brand extension. However, the effectiveness of case-based reminding on enhancing brand extension evaluation still needs further validation. Unlike past studies that the re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47234363150539427121 |